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Dignity by Design: Launching Australia’s First Ad-Funded Period Care Network
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Client
On The House
Role
Lead Brand & Digital Designer
Timeline
3 months
Transforming a bold social concept—"Free period products, paid for by ads"—into a commercially viable brand. The identity balances approachability for users with corporate credibility for advertisers, featuring a memorable mascot ("Peggy") and discrete, premium packaging that removes the stigma from menstrual care.
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