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100% free, no commitment needed
Available for work
100% free, no commitment needed
Available for work
100% free, no commitment needed
Available for work
UX&UI Designer · Framer Developer
I design experiences that make sense
for people and for business.
I design experiences that make sense
for people and for business.
I design experiences that make sense
for people and for business.
Available for work
Available for work
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![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 82 82" xmlns="http://www.w3.org/2000/svg"><path d="M 0 25.714 L 0 34.286 L 51.75 34.286 L 51.75 42.857 L 60.375 42.857 L 60.375 34.286 L 69 34.286 L 69 25.714 L 60.375 25.714 L 60.375 17.143 L 51.75 17.143 L 51.75 25.714 Z M 43.126 8.572 L 51.751 8.572 L 51.751 17.143 L 43.125 17.143 L 43.125 8.572 Z M 43.126 8.572 L 34.5 8.572 L 34.5 0 L 43.126 0 Z M 43.126 51.428 L 51.751 51.428 L 51.751 42.857 L 43.125 42.857 L 43.125 51.428 Z M 43.126 51.428 L 34.5 51.428 L 34.5 60 L 43.126 60 Z" fill="rgb(255, 255, 255)" height="59.99999755566683px" id="MM6SLOagw" transform="translate(7 11) rotate(90 34.5 30)" width="69px"/></svg>)
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Based in Melbourne
Why Addie
Fast, Flexible, Efficient.
I turn messy human problems into clear, usable experiences.
With 3 years of experience, I’ve shipped 25+ products with startups, studios, and fast-moving teams fixing UX pain points, boosting engagement, and designing digital experiences used by thousands. I solve problems quickly, cleanly, and with minimal drama.
With 3 years of experience, I’ve shipped 25+ products with startups, studios, and fast-moving teams fixing UX pain points, boosting engagement, and designing digital experiences used by thousands. I solve problems quickly, cleanly, and with minimal drama.
People Before Pixels
People Before
Pixels
People Before Pixels
Every product starts with understanding humans not wireframes. I design for behaviors, not personas.
Every product starts with understanding humans not wireframes. I design for behaviors, not personas.
Design Is Strategy in Disguise
Design Is Strategy in Disguise
I don’t decorate. I diagnose. Every button, flow, and color comes with a reason.
I don’t decorate. I diagnose. Every button, flow, and color comes with a reason
Business-Driven by Design
UX isn’t just about empathy; it’s about efficiency. I make design decisions that help businesses scale, not just look better.
Collaboration Over Ego
I’ve worked with startups, studios, and clients who all speak different “design dialects.” I turn that chaos into clarity.
Business-Driven by Design
UX isn’t just about empathy; it’s about efficiency. I make design decisions that help businesses scale, not just look better.
Collaboration Over Ego
I’ve worked with startups, studios, and clients who all speak different “design dialects.” I turn that chaos into clarity.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 82 82" xmlns="http://www.w3.org/2000/svg"><path d="M 0 3.106 L 3.123 0 L 20.135 16.926 C 20.409 17.197 20.626 17.519 20.775 17.875 C 20.924 18.23 21 18.611 21 18.996 C 21 19.38 20.924 19.761 20.775 20.117 C 20.626 20.472 20.409 20.794 20.135 21.066 L 3.123 38 L 0.003 34.895 L 15.969 19 Z" fill="rgb(49, 49, 49)" height="38px" id="s7PhIa9un" transform="translate(30.212 21.908)" width="21px"/></svg>)
Business-Driven by Design
UX isn’t just about empathy; it’s about efficiency. I make design decisions that help businesses scale, not just look better.
Collaboration Over Ego
I’ve worked with startups, studios, and clients who all speak different “design dialects.” I turn that chaos into clarity.
Selected Works
/ PRODUCT DESIGN
/ PRODUCT DESIGN
/ PRODUCT DESIGN
/ WEBSITE & UI
/ WEBSITE & UI
/ WEBSITE & UI
Selected Works
/ PRODUCT DESIGN
/ PRODUCT DESIGN
/ PRODUCT DESIGN
/ WEBSITE & UI
/ WEBSITE & UI
/ WEBSITE & UI
Selected Works
/ PRODUCT DESIGN
/ PRODUCT DESIGN
/ PRODUCT DESIGN
/ WEBSITE & UI
/ WEBSITE & UI
/ WEBSITE & UI
Selected Works
/ PRODUCT DESIGN
/ PRODUCT DESIGN
/ PRODUCT DESIGN
/ WEBSITE & UI
/ WEBSITE & UI
/ WEBSITE & UI
My Client
Services
Product Design
01
Translate ambiguous business goals into clear, actionable product requirements.
02
Map user journeys, sitemaps, and information architecture to solve complex logic problems.
03
Run lightweight research to understand user behaviour and business needs.
04
Build rapid low-fidelity wireframes to test functionality before visual polish
05
Lead usability testing sessions to identify friction points and optimize conversion.
Web & App UI Design
01
Design high-fidelity, pixel-perfect interfaces for responsive Web and iOS/Android apps.
02
Engineer interactive prototypes with advanced motion design and micro-interactions.
03
Develop fully functional, SEO-optimized marketing websites using Framer.
04
Ensure full WCAG accessibility compliance for inclusive digital experiences.
05
Prepare developer-ready handoff files with precise specs to ensure code matches design.
Design Systems & UI Kits
01
Audit legacy digital products to unify fragmented visual languages into one source of truth.
02
Architect scalable atomic component libraries (Atoms, Molecules, Organisms) for large teams.
03
Define global design tokens (color, typography, spacing) to synchronize Design and Code.
04
Write comprehensive usage documentation and governance guidelines for engineering.
05
Manage version control and library updates to ensure system integrity across departments.
Branding Design
01
Define brand strategy, including archetypes, tone of voice, and market positioning.
02
Craft distinctive visual identities, including primary logos, wordmarks, and iconography.
03
Curate art direction for photography, illustration style, and graphical elements.
04
Create robust brand guidelines to ensure consistency across all touchpoints.
05
Design marketing collateral, pitch decks, and social media assets that tell a cohesive story.
Product Design
01
Translate ambiguous business goals into clear, actionable product requirements.
02
Map user journeys, sitemaps, and information architecture to solve complex logic problems.
03
Run lightweight research to understand user behaviour and business needs.
04
Build rapid low-fidelity wireframes to test functionality before visual polish
05
Lead usability testing sessions to identify friction points and optimize conversion.
Web & App UI Design
01
Design high-fidelity, pixel-perfect interfaces for responsive Web and iOS/Android apps.
02
Engineer interactive prototypes with advanced motion design and micro-interactions.
03
Develop fully functional, SEO-optimized marketing websites using Framer.
04
Ensure full WCAG accessibility compliance for inclusive digital experiences.
05
Prepare developer-ready handoff files with precise specs to ensure code matches design.
Design Systems & UI Kits
01
Audit legacy digital products to unify fragmented visual languages into one source of truth.
02
Architect scalable atomic component libraries (Atoms, Molecules, Organisms) for large teams.
03
Define global design tokens (color, typography, spacing) to synchronize Design and Code.
04
Write comprehensive usage documentation and governance guidelines for engineering.
05
Manage version control and library updates to ensure system integrity across departments.
Branding Design
01
Define brand strategy, including archetypes, tone of voice, and market positioning.
02
Craft distinctive visual identities, including primary logos, wordmarks, and iconography.
03
Curate art direction for photography, illustration style, and graphical elements.
04
Create robust brand guidelines to ensure consistency across all touchpoints.
05
Design marketing collateral, pitch decks, and social media assets that tell a cohesive story.
Product Design
01
Translate ambiguous business goals into clear, actionable product requirements.
02
Map user journeys, sitemaps, and information architecture to solve complex logic problems.
03
Run lightweight research to understand user behaviour and business needs.
04
Build rapid low-fidelity wireframes to test functionality before visual polish
05
Lead usability testing sessions to identify friction points and optimize conversion.
Web & App UI Design
01
Design high-fidelity, pixel-perfect interfaces for responsive Web and iOS/Android apps.
02
Engineer interactive prototypes with advanced motion design and micro-interactions.
03
Develop fully functional, SEO-optimized marketing websites using Framer.
04
Ensure full WCAG accessibility compliance for inclusive digital experiences.
05
Prepare developer-ready handoff files with precise specs to ensure code matches design.
Design Systems & UI Kits
01
Audit legacy digital products to unify fragmented visual languages into one source of truth.
02
Architect scalable atomic component libraries (Atoms, Molecules, Organisms) for large teams.
03
Define global design tokens (color, typography, spacing) to synchronize Design and Code.
04
Write comprehensive usage documentation and governance guidelines for engineering.
05
Manage version control and library updates to ensure system integrity across departments.
Branding Design
01
Define brand strategy, including archetypes, tone of voice, and market positioning.
02
Craft distinctive visual identities, including primary logos, wordmarks, and iconography.
03
Curate art direction for photography, illustration style, and graphical elements.
04
Create robust brand guidelines to ensure consistency across all touchpoints.
05
Design marketing collateral, pitch decks, and social media assets that tell a cohesive story.